CEO and Innovation Leader
40 years serving Banks

Tom has spent more than 35 years helping banks win. He began his career leading marketing for Philadelphia's largest retail bank, where he built and launched the institution's most successful loan acquisition program. He went on to lead retail acquisition marketing and innovation for PNC, managing a dedicated agency team of 40 and driving customer growth for one of the nation's largest banks. On the agency side, Tom has fueled growth for more than 30 community banks and credit unions—spanning brand transformation, product innovation, and acquisition marketing. That experience shaped a conviction: bank leaders don't need more noise; they need sharper insight and smarter investment. As CEO of Verlocity, Tom leads a team built to uncover the truth in clients' markets, align leadership around that reality, and turn clarity into momentum—measurable gains in market share, deposits, revenue, and brand value.

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Vice President, Brand Strategy & Alignment

Jeff is a Marketing and Brand Leader with experience spanning client-side roles at Monster and Santander and agency roles at Mullen, Hill Holliday, Big House, Stackpole, Princeton Partners, and Ad5. He has worked with over a dozen community banks and credit unions. Known for turning ambiguity into clear strategy and real-world execution, he has helped build iconic campaigns, lead global rebrands, and drive measurable growth across brand, media, and performance marketing. His work includes serving as Lead Account Director on “America Runs on Dunkin’,” leading Monster’s first global rebrand across 40+ countries, and delivering Santander’s first fully integrated consumer campaign. He currently combines agency leadership with select consulting and fractional advisory work for brands seeking clarity, relevance, and results.

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VP, Chief Strategy Officer
Bank Growth Leader and Product/Pricing Expert

Brock Marion is a seasoned marketing and growth executive with more than 28 years of experience building high-performing brands, scalable digital acquisition engines, and profitable growth units in banking, retail ecommerce, and professional services.

As VP and Chief Strategy Officer at Verlocity, Brock combines deep community banking expertise with world-class digital performance marketing acumen. He helps regional and community financial institutions translate market realities into sustainable marketing velocity — delivering compounding growth through smarter strategy, sharper execution, and relentless optimization.

Most recently, as SVP and Director of Digital Branch Channel at Veritex Community Bank, Brock led and scaled a full-funnel digital client acquisition program that exceeded new deposit forecasts by more than 20%. The initiative generated several hundred million dollars in granular consumer deposits and new client relationships while achieving retention rates above 80%.

Earlier, as President and Founder of Thoughtful Digital, Brock drove transformational results for leading brands. His landmark conversion rate optimization program delivered over $150 million in incremental revenue through more than 500 experiments.

At Verlocity, Brock designs and oversees integrated omnichannel strategies — spanning paid search, programmatic media, paid social, CTV, email, and advanced conversion rate optimization — that enable community banks and financial services organizations to acquire, onboard, and retain high-value clients at scale.

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Director –Financial Analytics
CFO, CEO for 3 Community Banks

Marc Winkler brings more than 30 years of C-level executive and consulting experience in community banking to his role as Director of Financial Analytics at Verlocity. Having served as CEO, COO, and CFO across three community banks, Marc has a rare and comprehensive understanding of the full executive spectrum of community banking, from strategic planning and SOX compliance to risk assessments, due diligence, and balance sheet optimization. His experience spans independent community banks throughout the Mid-Atlantic and Northeast regions, including Minority Depository Institutions (MDIs) and Community Development Financial Institutions (CDFIs), the very institutions Verlocity was built to serve. Most recently, Marc served as SVP & Chief Administrative Officer at Carver Federal Savings Bank, a New York City-based MDI, where he directed retail, online, and institutional banking alongside strategic initiatives in digital activation, product development, and deposit growth. At Verlocity, Marc applies his deep financial analytics expertise to help community banks answer the critical questions that drive growth, where opportunities exist, which branches deserve investment, and how to connect marketing spend to measurable deposit outcomes 

VP, Data Science & Product Engineering
Innovation Lead for National and International B2B and Financial Firms

Francisco Grau brings a powerful combination of data science, business intelligence, and engineering expertise to his role as VP of Data Science & Product Engineering at Verlocity. As co-founder of Faro Solutions, Francisco built a track record of turning complex data into measurable outcomes, partnering with community banks to design deposit-growth strategies using FDIC insights and proprietary scoring models, and delivering AI-powered automation solutions that reduce operational friction and accelerate decision-making. His deep experience with predictive analytics, Power BI dashboards, and workflow automation directly fuels Verlocity's mission of transforming market truth into marketing velocity. As Innovation Lead for national and international B2B and financial firms, Francisco architects the data infrastructure and product engineering systems that give Verlocity's clients the clarity, speed, and confidence to compete — and win — in today's fast-moving financial services landscape

Director, Predictive Media
15 Years of Performance Media/CRM for ESPN, Banks, Healthcare Clients

Pete Vasquez turns media investment into measurable momentum. An award-winning marketer with 15 years of experience leading digital strategy, brand development, and performance media for some of the most recognized names in sports, finance, retail, and healthcare, Pete brings a rare combination of creative instinct and data-driven precision to his role as Director of Predictive Media at Verlocity. His impressive client roster spans B2B and B2C, from financial institutions like Peapack Private and Carver Savings to global brands like ESPN, EA Sports, Crocs, PetSmart, Tyson, and Sun-Maid, all giving him a uniquely broad perspective on what moves audiences to act across every channel and vertical. At Verlocity, Pete architects the predictive media systems and CRM strategies that ensure community banks and financial institutions reach the right audiences, in the right geographies, at exactly the right moment. Thriving at the intersection of creativity and systems, Pete uses advanced media analytics and AI as precision instruments, eliminating wasteful spend, accelerating customer acquisition, and building the kind of compounding media performance that transforms marketing budgets into sustainable growth engines

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